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Ravindra Kumar
Chief Marketing Strategist, Analyticswell Global Ravindra Kumar is a seasoned and distinguished thought leader in the field of digital strategy & analytics. His expertise is focused on analytics and optimization to improve business performance through data, actionable insights, and strategic recommendations. He holds a M.Tech degree in Mathematics & Computing from IIT (BHU), India. A digital marketer has to understand the power of "Multi-Touch Attribution" and analyse it properly for insight into individual channel performance, collective channel influence, and audience behavior, in order to distribute advertising budget across multi-channels based on each channel's attribution towards a sale/conversion, ultimately gaining maximum profit from each dollar spent. |
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